Mark Elsdon is a cofounder of RootedGood, which seeks to create more good in the world through social innovation, and the executive director at Pres House and Pres House Apartments on the University of Wisconsin-Madison campus. He holds degrees from the University of California, Berkeley; Princeton Theological Seminary; and the University of Wisconsin School of Business. He is the author of “We Aren’t Broke: Uncovering Hidden Resources for Mission and Ministry.”